Monday, August 24, 2015
Monday, August 17, 2015
The new live streaming app
WHAT IS PERISCOPE?
Periscope is a live video streaming platform, and I think it is the missing link of social media that many marketers have been waiting for. It started just March 26, 2015. And has taken the internet over.
WHAT DOES PERISCOPE DO?
Periscope (owned by Twitter) is a platform that allows you to video-record and broadcast to anywhere in the entire world. If you have ever been on Skype, it is a similar experience but, instead of video conferencing with one person, you can stream to the masses.
WHO IS ON PERISCOPE?
One million users joined Periscope in its first ten days. Periscope is a completely mixed bag of ages, genders and personalities. In my opinion, I feel that this is a platform that will transcend a wide variety of audiences. I can’t wait till Periscope reveals more usage statistics!
WHAT IS THE PERISCOPE LINGO?
Periscope has its own language, and don’t be intimidated. It is just the same as liking and following on Facebook or retweeting and mentioning on Twitter.
Let’s jump into some terminology:
Scoper – A person who is on the Periscope platform
Scope – Each time you live-broadcast a session, you are creating a scope. Think of a scope as an individual broadcast session.
Hearts – One way Scopers show their love is by tapping on the screen and giving a broadcaster hearts. Periscope will tally up the amount of hearts each user has, and the color of the hearts will correspond with the color assigned to your account.
Replay – Currently, Periscope gives the option for Scopers to have their broadcast recorded so other scopes can replay the broadcast.
Follow – Scopers follow each other. It is no different than liking a page on Facebook, connecting with a user’s profile on LinkedIn, or following a user on Twitter.
You can sign up with Periscope in two ways. First, you can use Periscope in conjunction with your Twitter account, and second, you can even create a Periscope account by using your cell phone number.
If you have a Twitter profile, I would for sure use Periscope in conjunction with your account. Each time you scope, you will have the option to push a notification to Twitter in an effort to gain a larger audience.
I think as the platform grows and improves that you will be able to follow Periscope users Twitter profile from the Periscope platform.
WHAT DO PEOPLE BROADCAST?
Anything and everything. Especially for exposure and business that simple
you are struggling for the subject content, simply announce that it is your first scope and be honest. Each and every person on Periscope has been in your situation.
WHY AM I SO PASSIONATE ABOUT PERISCOPE?
Time to geek out for a minute… I am obsessed with this platform. It is the NOW social media since businesses first joined Facebook. This is one of the first “social media” platform to be excited about in a very long time.
The business applications of this platform are insane. The power of transparent technology will be the next evolution of determining whether a business can be successful or not. Periscope can be used by any brand in new and extremely creative ways. Live streaming technology is the new frontier, folks!
Get on board before the train takes off
Even more exciting, it reminds me of the early days of Facebook before the platform monetized and placed their focus on making money. Despite celebrities, users have a clean slate to step out really and be popular. I also LOVE Youtube.
Here is just one of the Periscopes I did