Ecaille has been buzzing in the haircolor world as of late,
and it's not hard to see why.
The rich color technique features warm, golden highlights
with rich caramel tones and deep mochas—the result resembles the colors in a
tortoiseshell, which is what the word ecaille is French for.
Bold, bright and unnatural colors are starting to decrease
in popularity as more natural hues resurface. The color has been worn by Blake
Lively, Jessica Alba, Chrissy Teigen and Khloe Kardashian, among others.
"This is a technique that really has to be customized
for each specific client, and that includes the formulas as well as the
placement pattern," Madame Claude says. "The accent pieces and
punctuation of light are crucial to making this tortoiseshell effect
flattering."
The latest in hair coloring that’s taking the beauty industry by storm and it’s called “babylights.
The term “Baby Lights” can be added to the current list of highlighting techniques such as splashlights, balayage, ombre and sombre, but this one differs dramatically from the rest.
Babylights are delicate highlights created using a very fine hair color technique to mimic the subtle, dimensional hair color seen on children’s hair AKA Natural hair. This creates hair color that looks fresh and natural. The result is subtle but beautiful.
“The application process is very similar to highlights, the difference is the amount of hair in each foil and the separation between. For babylights, you use just a little bit of hair and create small separations between foils so the highlights blend with the base color.
Babylights are low-maintenance: Just like the ombre hair color trend, babylights are low-maintenance. Since the highlights are so fine, as the hair grows out the overall style looks softer, more subtle, and there is no heavy line of demarcation.
Babylights can be applied to any hair color or hair type: “The process can be done in any shade to match any skin tone. While the effects on blondes are fabulous, brunettes and redheads can have fun with highlighting and babylighting as well.”
The service itself may take a bit more time than traditional highlighting. The technique requires separating hair into itsy-bitsy sections, then applying hair color to small groups of strands for more than an hour. But it is well worth it for the amazing results.
2015 was a
HUGE year for our clients and their #hairgoals. From granny gray to glitter
roots to the perfect shadow root—social media was blowin' up with all sorts of
hot trends. Here at Claude Thomas, we believe in keeping our fingers firmly on
the pulse, so you know exactly what's fresh the moment it happens. And it's
over yet! Before ringing in the New Year, here's a recap of 2015's best of the
best in trends.
Periscope is a live video streaming platform, and I think it
is the missing link of social media that many marketers have been waiting for.
It started just March 26, 2015. And has
taken the internet over.
WHAT DOES PERISCOPE DO?
Periscope (owned by Twitter) is a platform that allows you
to video-record and broadcast to anywhere in the entire world. If you have ever
been on Skype, it is a similar experience but, instead of video conferencing
with one person, you can stream to the masses.
WHO IS ON PERISCOPE?
One million users joined Periscope in its first ten days. Periscope is a completely mixed bag of ages,
genders and personalities. In my opinion, I feel that this is a platform that
will transcend a wide variety of audiences. I can’t wait till Periscope reveals more usage
statistics!
WHAT IS THE PERISCOPE LINGO?
Periscope has its own language, and don’t be intimidated. It
is just the same as liking and following on Facebook or retweeting and
mentioning on Twitter.
Let’s jump into some terminology:
Scoper – A person who is on the Periscope platform
Scope – Each time you live-broadcast a session, you are
creating a scope. Think of a scope as an individual broadcast session.
Hearts – One way Scopers show their love is by tapping on
the screen and giving a broadcaster hearts. Periscope will tally up the amount
of hearts each user has, and the color of the hearts will correspond with the
color assigned to your account.
Replay – Currently, Periscope gives the option for Scopers
to have their broadcast recorded so other scopes can replay the broadcast.
Follow – Scopers follow each other. It is no different than
liking a page on Facebook, connecting with a user’s profile on LinkedIn, or
following a user on Twitter.
You can sign up with Periscope in two ways. First, you can
use Periscope in conjunction with your Twitter account, and second, you can
even create a Periscope account by using your cell phone number.
If you have a Twitter profile, I would for sure use
Periscope in conjunction with your account. Each time you scope, you will have
the option to push a notification to Twitter in an effort to gain a larger
audience.
I think as the platform grows and improves that you will be
able to follow Periscope users Twitter profile from the Periscope platform.
WHAT DO PEOPLE BROADCAST?
Anything and everything. Especially for exposure and business that
simple
you are struggling for the subject content, simply announce
that it is your first scope and be honest. Each and every person on Periscope
has been in your situation.
WHY AM I SO PASSIONATE ABOUT PERISCOPE?
Time to geek out for a minute… I am obsessed with this
platform. It is the NOW social media since businesses first joined Facebook. This is one of the first “social media” platform to be excited about in a very long time.
The business applications of this platform are insane. The
power of transparent technology will be the next evolution of determining
whether a business can be successful or not. Periscope can be used by any brand
in new and extremely creative ways. Live streaming technology is the new
frontier, folks!
Get on board before the train takes off
Even more exciting, it reminds me of the early days of
Facebook before the platform monetized and placed their focus on making money.
Despite celebrities, users have a clean slate to step out really and be
popular. I also LOVE Youtube.
